Cravens, David W. Strategic marketing cases and applications / David W. Cravens and Charles W. Lamb, Jr. - Homewood, Ill. : R.D. Irwin, 1983. - xix, 648 p. : ill. ; 24 cm. - The Irwin series in marketing . Includes bibliographical references. ISBN: 0256029369 Subjects--Topical Terms: Marketing--Case studies. Dewey Class. No.: 658.8 / CRS 1983