TY  - BOOK
AU  - Cravens,David W.
AU  - Lamb,Charles W.
TI  - Strategic marketing cases and applications
SN  - 0256029369
U1  - 658.8 19
PY  - 1983///
CY  - Homewood, Ill.
PB  - R.D. Irwin
KW  - Marketing
KW  - Case studies
N1  - Includes bibliographical references
ER  -