Cummins, Julian. <br/><br/>
Sales promotion :  how to create, implement and integrate campaigns that really work / 
Julian Cummins & Roddy Mullin. 
 - New Delhi :  Uni. Book,  1997. 
 - 205 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0749438649 
<br/><br/><label>LCCN: </label>2003279360 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.82  / CUS 1997