TY  - BOOK
AU  - Cummins,Julian
AU  - Mullin,Roddy
TI  - Sales promotion: how to create, implement and integrate campaigns that really work 
SN  - 0749438649
U1  - 658.82 21
PY  - 1997///
CY  - New Delhi
PB  - Uni. Book
KW  - Sales promotion
KW  - Marketing
UR  - http://www.loc.gov/catdir/enhancements/fy0715/2003279360-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0915/2003279360-b.html
ER  -