TY  - BOOK
AU  - Swartz,Teresa A.
AU  - Iacobucci,Dawn
TI  - Handbook of services marketing & management
SN  - 0761916113 (acidfree paper)
U1  - 658.8 21
PY  - 2000///
CY  - Thousand Oaks
PB  - Sage Publications
KW  - Service industries
KW  - Marketing
KW  - Management
KW  - Customer services
N1  - Includes bibliographical references and indexes
ER  -