Crane, Edgar. Marketing communications / a behavioral approach to men, messages, and media. - New York : J. Wiley , [1965] . - xiv, 569 p. : illus. ; 24 cm. - The Wiley marketing series . Bibliography: p. 547-553. and index. Subjects--Topical Terms: Marketing--Decision making.Advertising. Dewey Class. No.: 658.802 / CRM 1965