TY  - BOOK
AU  - Crane,Edgar
TI  - Marketing communications: a behavioral approach to men, messages, and media
T2  - The Wiley marketing series
U1  - 658.802 
PY  - 1965///]
CY  - New York
PB  - J. Wiley
KW  - Marketing
KW  - Decision making
KW  - Advertising
N1  - Bibliography: p. 547-553. and index
ER  -