TY - BOOK AU - Staudt,Thomas A. AU - Taylor,Donald Arthur TI - A managerial introduction to marketing SN - 0135501458 U1 - 658.8 PY - 1965///] CY - Englewood Cliffs, N.J. PB - Prentice-Hall KW - Marketing KW - Management KW - Industrial management KW - Marketing research N1 - Includes bibliographies. and index ER -