Bursk, Edward Collins, 1907- Modern marketing strategy / Edited by Edward C. Bursk [and] John F. Chapman. - Cambridge, Harvard University Press, 1964. - xix, 360 p. illus. 24 cm. - The Business administrator . Bibliographical footnotes. LCCN: 64016061 Subjects--Topical Terms: Marketing. Dewey Class. No.: 658.8 / BUM 1994