Busch, Paul S. <br/><br/>
Marketing :  strategic foundations / 
Paul S. Busch, Michael J. Houston. 
 - Homewood, Ill. :  R.D. Irwin,  1985. 
 - xxii, 881, 22 p., [8] p. of plates :  ill. (some col.) ;  24 cm. 
 - The Irwin series in marketing .
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>0256028435 
<br/><br/><label>LCCN: </label>84082022  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / BUM 1985