TY  - BOOK
AU  - Busch,Paul S.
AU  - Houston,Michael J.
TI  - Marketing: strategic foundations 
SN  - 0256028435
U1  - 658.8 
PY  - 1985///
CY  - Homewood, Ill.
PB  - R.D. Irwin
KW  - Marketing
N1  - Includes bibliographies and indexes
ER  -