Baker, Michael J., 1935- Marketing: an introductory text / [by] M. J. Baker. - London : Macmillan, 1985. - 503 p. ; 16 cm. Bibliography: p. 276-280. ISBN: 0333390997 ; 0333391004 LCCN: 76585216 Subjects--Topical Terms: Marketing. LC Class. No.: HF5415 / .B275 Dewey Class. No.: 658.8 / BAM 1985