King, William Richard, 1938-
Quantitative analysis for marketing management /
[by] William R. King.
- New York : McGraw-Hill, 1967.
- xviii, 574 p. illus. 23 cm.
Includes bibliographies.
67021595
Marketing--Mathematical models.
Marketing--Management--Mathematical models.
Decision making--Mathematical models.
658.8 / KIQ 1967