TY  - BOOK
AU  - King,William Richard
TI  - Quantitative analysis for marketing management
U1  - 658.8 
PY  - 1967///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Mathematical models
KW  - Management
KW  - Decision making
N1  - Includes bibliographies
ER  -