Cateora, Philip R.
International marketing /
Philip R. Cateora and John M. Hess.
- 3d ed.
- Homewood, Ill. : R. D. Irwin, 1975.
- xv, 761 p. : ill. ; 24 cm.
Includes indexes.
Bibliography: p. 739-744.
0256016380
74018706
Export marketing.
International business enterprises.
HF1009.5 / .C35 1975
658.8 / CAI 1975