Cateora, Philip R.

International marketing / Philip R. Cateora and John M. Hess. - 3d ed. - Homewood, Ill. : R. D. Irwin, 1975. - xv, 761 p. : ill. ; 24 cm.

Includes indexes.

Bibliography: p. 739-744.

0256016380

74018706


Export marketing.
International business enterprises.

HF1009.5 / .C35 1975

658.8 / CAI 1975