Principles of marketing / 
Philip Kotler ... [et al.]. 
 - 10th European ed. 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  2004. 
 - xxv, 661[Varioue]p. :  ill. (chiefly col.) ;  28 cm. 
<br/><br/> Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 
<br/><br/><label>ISBN: </label>8120323491 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOP 2004