Enis, Ben M.

Marketing principles : the management process / Ben M. Enis. - 2d ed. - Santa Monica, Calif. : Goodyear Pub. Co., c1977. - xxii, 621 p. : ill. ; 25 cm.

Includes bibliographies and indexes.

0876205678

76019703


Marketing--Management.

658.8 / ENI 1977