TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing insights from A to Z: 80 concepts every manager needs to know 
SN  - 0471268674 (alk. paper)
U1  - 658.8 21
PY  - 2003///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Marketing
N1  - Published simultaneously in Canada; Includes bibliographical references (p. 189-193) and index
UR  - http://www.loc.gov/catdir/bios/wiley045/2002014903.html
UR  - http://www.loc.gov/catdir/description/wiley038/2002014903.html
UR  - http://www.loc.gov/catdir/toc/wiley031/2002014903.html
ER  -