Foster, Douglas W. Marketing imperative / [by] Douglas W. Foster. - London ; New York : Macdonald and Co., 1974. - xi, 189 p. ; 23 cm. Bibliography: p. xi. ISBN: 0356041182 LCCN: 74179623 Subjects--Topical Terms: Marketing.Marketing--Management. LC Class. No.: HF5415 / .F59 Dewey Class. No.: 658.8 / FOM 1974