TY  - BOOK
AU  - Foster,Douglas W.
TI  - Marketing imperative
SN  - 0356041182
AV  - HF5415 .F59
U1  - 658.8 
PY  - 1974///
CY  - London, New York
PB  - Macdonald and Co.
KW  - Marketing
KW  - Management
N1  - Bibliography: p. xi
ER  -