Levitt, Theodere.  <br/><br/>
Innovative in marketing :  new perspectives for profit and growth / 
Theodere Levitt 
 - London :  Pan Books Ltd.,  1962. 
 - 204p. ;  16 cm.  
 - Management and Marketing Series .
<br/><br/><label>ISBN: </label>033002177X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / LEI 1962