Crisp, Richard D.

Marketing research / Richard D.Crisp, - londn : McGraw Hill, c1957 - x, 250 p. : ill. ; 24 cm.

Includes bibliographical references.

0074705989


Marketing research--Methodology.
Internet.
World Wide Web.
Interactive multimedia.

HF5415.1265 / .F67 1999

658.83 / CRM 1957