Kotler, Philip.
Marketing management : text and cases /
Philip Kotler.
- Englewood Cliffs, N.J. : Prentice-Hall, c1976.
- xi, 644 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
0135579597
75020278
Marketing--Management.
HF5415.13 / .K64 1976
658.8 / DAM 1976