Britt, Steuart Henderson,  1907- <br/><br/>
Marketing management and administrative action / 
[compiled by] Steuart Henderson Britt, Harper W. Boyd, Jr. 
 - 4th ed. 
 - New York :  McGraw-Hill,  c1978. 
 - xi, 466 p. :  ill. ;  24 cm. 
 - McGraw-Hill series in marketing .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0070079234 
<br/><br/><label>LCCN: </label>77006434  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .B7 1978 
<br/><br/><label>Dewey Class. No.: </label>658.8  / BRM 1978