TY  - BOOK
AU  - Aaker,David A.
TI  - Advertising management: practical perspectives 
SN  - 0130159905 :
AV  - HF5827 .A38
U1  - 658.916591 
PY  - 1975///]
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Advertising
KW  - Management
N1  - Includes bibliographical references
ER  -