TY  - BOOK
AU  - Balan,k.R.
AU  - Butler,John M.
TI  - Public Relations in Action
U1  - 659.2 
PY  - 1994///
CY  - New delhi
PB  - Castle books
KW  - Cooperative Learning
KW  - ericd
KW  - Critical Thinking
KW  - Higher Education
KW  - Professional Associations
KW  - Professional Development
KW  - Public Relations
KW  - Student Organizations
KW  - Public Relations Student Society of America
KW  - Focus Groups Approach
KW  - Professional Concerns
N1  - Microfiche; [Washington D.C.]; ERIC Clearinghouse; microfiches : positive
N2  - Noting that employers are increasingly demanding that educators modify their teaching methods to reflect trends in the skills necessary for entry-level positions, this paper briefly describes teaching strategies that involve active learning and then explains the benefits students gain by joining the Public Relations Student Society of America (PRSSA). The paper discusses the strategies of cooperative learning, formative evaluation, the focus group strategy, and critical thinking. The paper also: discusses the history of PRSSA; provides the PRSSA mission statement; outlines benefits of membership; presents the structure of the PRSSA; elaborates the structure of the PRSSA chapter; describes the roles of the PRSSA chapter president, executive board members, the secretary, the treasurer, and the public relations director, the PRSSA national committee, and the district director; and discusses what students learn from being a PRSSA member. The paper concludes that membership in preprofessional organizations greatly aid the student in learning and using the information taught in the classroom in a practical and professional atmosphere. Contains 10 references. (RS)
UR  - http://www.eric.ed.gov/contentdelivery/servlet/ERICServlet?accno=ED384080
ER  -