TY  - BOOK
AU  - Vavra,Terry G.
TI  - Improving your measurement of customer satisfaction: a guide to creating, conducting, analyzing, and reporting customer satisfaction measurement programs 
SN  - 0873894057 (alk. paper)
U1  - 658.834 21
PY  - 1997///
CY  - Milwaukee, Wis.
PB  - ASQ Quality Press
KW  - Consumer satisfaction
KW  - Evaluation
N1  - Includes bibliographical references (p. [465]-476) and index
ER  -