Zikmund, William G.
Business research methods /
William G. Zikmund.
- 4th ed.
- Fort Worth : Dryden, c1994.
- xi, 776 p. : ill. ; 24 cm.
Includes bibliographical references (p. 752-762) and index.
0030975859
93002283
Management--Research.
Business--Research.
658.83 / ZIB 1994