TY  - BOOK
AU  - McQuarrie,Edward F.
TI  - The Market Research Toolbox: A Concise Guide for Beginners 
SN  - 9781452291581 (pbk)
U1  - 658.83 23
PY  - 2016///
CY  - Dilhi
PB  - Sage, 
KW  - Marketing research
KW  - Methodology
KW  - fast
N1  - Includes bibliographical references and index; Introduction. Nature and characteristics of market research ; Planning for market research -- Archival research. Secondary research ; Big data -- Qualitative research. Customer visits ; The focus group ; Interview design ; Qualitative sampling and data analysis -- Quantitative research. Survey research ; Questionnaire design ; Experimentation ; Conjoint Analysis ; Sampling for quantitative research ; Quantitative data analysis -- The big picture. Combining research techniques into research strategies ; The limits of market research
ER  -