Customer retention through quality leadership : the Baxter approach /
Deborah G. Fliehman, David D. Auld.
- Milwaukee, Wis. : ASQC Quality Press, c1993.
- xii, 233 p. : ill. ; 23 cm.
Includes bibliographical references (p. 221-224) and index.
0873891678 (alk. paper)
92029575
Baxter Healthcare Corp.
Consumer satisfaction--Case studies.--United States Customer relations--Case studies.--United States Quality of products--Case studies.--United States