TY  - BOOK
AU  - Fliehman,Deborah G.
AU  - Auld,David D.
TI  - Customer retention through quality leadership: the Baxter approach 
SN  - 0873891678 (alk. paper)
U1  - 658.812 20
PY  - 1993///
CY  - Milwaukee, Wis.
PB  - ASQC Quality Press
KW  - Baxter Healthcare Corp
KW  - Consumer satisfaction
KW  - United States
KW  - Case studies
KW  - Customer relations
KW  - Quality of products
N1  - Includes bibliographical references (p. 221-224) and index
ER  -