Public communication campaigns / 
edited by Ronald E. Rice, William J. Paisley. 
 - Beverly Hills :  Sage Publications,  c1981. 
 - 328 p. ;  22 cm. 
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. 293-313. 
<br/><br/><label>ISBN: </label>0803915780 
<br/><br/><label>LCCN: </label>81002706  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Social aspects--United States.<br/>Government publicity--United States.<br/>Propaganda.
<br/><br/><label>Dewey Class. No.: </label>302.23  / RIP 1981