TY  - BOOK
AU  - Peck,Helen
ED  - Chartered Institute of Marketing.
TI  - Relationship marketing: strategy and implementation 
SN  - 0750636262
U1  - 658.8 21
PY  - 1999///
CY  - Oxford, Boston
PB  - Butterworth Heinemann
KW  - Relationship marketing
N1  - "Published in association with the Chartered Institute of Marketing."; Series statement on jacket; Includes bibliographical references and index
ER  -