Gerson, Richard F. Measuring customer satisfaction / Richard F. Gerson. - Menlo Park, Calif. : Crisp Publications, c1993. - ix, 112 p. : ill. ; 26 cm. - Fifty-Minute series . INCLUDES INDEX. ISBN: 0749412593 LCCN: 92054368 Subjects--Topical Terms: Consumer satisfaction.Customer services--Evaluation. LC Class. No.: HF5415.5 / .G46 1993 Dewey Class. No.: 658.812 / GEM 1993