TY - BOOK AU - Gerson,Richard F. TI - Measuring customer satisfaction SN - 0749412593 AV - HF5415.5 .G46 1993 U1 - 658.812 20 PY - 1993/// CY - Menlo Park, Calif. PB - Crisp Publications KW - Consumer satisfaction KW - Customer services KW - Evaluation N1 - INCLUDES INDEX ER -