Handbook of public relations / 
 Public relations 
Robert L. Heath, editor ; Gabriel Vasquez, contributing editor. 
 - Thousand Oaks, Calif. :  Sage Publications,  c2001. 
 - xiv, 802 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references (p. 691-769) and index. 
<br/><br/><label>ISBN: </label>076191286X (cloth : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.
<br/><br/><label>Dewey Class. No.: </label>659.2  / HAN 2001