Handbook of modern marketing. / Victor P. Buell: editor-in-chief. Carl Heyel: coordinating editor. - New York : McGraw-Hill , [1970] . - 1 v. (various pagings) illus. 24 cm. Includes bibliographies. ISBN: 0070088381 Subjects--Topical Terms: Marketing. Dewey Class. No.: 658.80202 / BUH 1970