Sherif, Muzafer, 1905-

Social judgment : assimilation and contrast effects in communication and attitude change/ by Muzafer Sherif and Carl I. Hovland. - New Haven, Yale University Press, 1966 - xii, 218 p. 23 cm. - Yale studies in attitude and communication, v. 4 .

Bibliography: p. 209-218.

61014432

GB62-6622


Attitude change.
Judgment.
Communication.

302.2 / SHS