Saudi Arabia, keys to business success /
edited by Kevin Corcoran.
- London ; New York : McGraw-Hill, c1981.
- xiii, 225 p. ; 24 cm.
Includes index.
Bibliography: p. 219-220.
Foreword / Mahlon Apgar IV -- Understanding the business environment / Kevin Corcoran -- Developing marketing strategies / Kevin Corcoran -- Working within the Saudi legal system / William Morrison -- Dealing with the financial environment / Kevin Corcoran -- Contract financing in Saudi Arabia / James Nelson -- Managing major construction projects / F.D.M. Thomas -- Selecting and managing senior expatriate personnel / John G. McCarthy, Jr. -- Recruiting and supervising the workforce / Kevin McArdell -- Distributing consumer products in the kingdom / Sandy French -- Successful advertising and promotion / Barry Graham.
0070845670 :
81008306
Saudi Arabia--Commerce. Saudi Arabia--Economic conditions. Saudi Arabia--Commercial policy.