Saudi Arabia, keys to business success / edited by Kevin Corcoran. - London ; New York : McGraw-Hill, c1981. - xiii, 225 p. ; 24 cm.

Includes index.

Bibliography: p. 219-220.

Foreword / Mahlon Apgar IV -- Understanding the business environment / Kevin Corcoran -- Developing marketing strategies / Kevin Corcoran -- Working within the Saudi legal system / William Morrison -- Dealing with the financial environment / Kevin Corcoran -- Contract financing in Saudi Arabia / James Nelson -- Managing major construction projects / F.D.M. Thomas -- Selecting and managing senior expatriate personnel / John G. McCarthy, Jr. -- Recruiting and supervising the workforce / Kevin McArdell -- Distributing consumer products in the kingdom / Sandy French -- Successful advertising and promotion / Barry Graham.

0070845670 :

81008306


Saudi Arabia--Commerce.
Saudi Arabia--Economic conditions.
Saudi Arabia--Commercial policy.

HF3763.Z5 / S27

332.67322538 / SAU 1981