TY - BOOK AU - Corcoran,Kevin TI - Saudi Arabia, keys to business success SN - 0070845670 : AV - HF3763.Z5 S27 U1 - 332.67322538 PY - 1981/// CY - London, New York PB - McGraw-Hill KW - Saudi Arabia KW - Commerce KW - Economic conditions KW - Commercial policy N1 - Includes index; Bibliography: p. 219-220; Foreword / Mahlon Apgar IV -- Understanding the business environment / Kevin Corcoran -- Developing marketing strategies / Kevin Corcoran -- Working within the Saudi legal system / William Morrison -- Dealing with the financial environment / Kevin Corcoran -- Contract financing in Saudi Arabia / James Nelson -- Managing major construction projects / F.D.M. Thomas -- Selecting and managing senior expatriate personnel / John G. McCarthy, Jr. -- Recruiting and supervising the workforce / Kevin McArdell -- Distributing consumer products in the kingdom / Sandy French -- Successful advertising and promotion / Barry Graham ER -