The advertising business :  operations, creativity, media planning, integrated communications / 
edited by John Philip Jones. 
 - Thousand Oaks, Calif. :  Sage Publications,  c1999. 
 - 548 p. :  ill. (some col.) ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>076191238X (acidfree paper) 0761912398 (pbk. : acidfree paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--United States.<br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5813.U6  / A635 1999 
<br/><br/><label>Dewey Class. No.: </label>659.1  / ADV 1999