TY  - BOOK
AU  - Jones,John Philip
TI  - The advertising business: operations, creativity, media planning, integrated communications 
SN  - 076191238X (acidfree paper)
AV  - HF5813.U6 A635 1999
U1  - 659.1 
PY  - 1999///
CY  - Thousand Oaks, Calif.
PB  - Sage Publications
KW  - Advertising
KW  - United States
N1  - Includes bibliographical references and indexes
ER  -