TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.
TI  - Essentials of marketing
SN  - 0256093237
AV  - HF5415 .M378 1991
U1  - 658.8 20
PY  - 1991///
CY  - Homewood, Ill.
PB  - Irwin
KW  - Marketing
N1  - Includes bibliographical references (p. 487-506) and indexes
ER  -