Managerial economics : a game theoretic approach /
Timothy C.G. Fisher & Robert G. Waschik.
- London ; New York : Routledge, 2002.
- xii, 329 p. : ill.
Includes bibliographical references and index.
1. Introduction -- Pt. I. Theory -- 2. The manager and the firm -- 3. Monopoly and perfect competition -- 4. Price discrimination -- Pt. II. Strategic Interaction between Firms -- 5. Game theory -- 6. Strategy in a market with two firms -- 7. Product differentiation -- 8. Advertising -- 9. The role of information -- 10. Entry deterrence and accommodation -- 11. Government regulation of industries -- 12. International trade -- Pt. III. Strategic Interaction within Firms -- 13. Vertical and horizontal integration -- 14. Labor markets -- 15. Training and motivating workers -- 16. Trade unions.
"The concepts of strategy, the underlying motivations of all the agents involved in a particular economic situation, and the interdependence of actions taken by agents are the primary focus of this text, unlike many previous books in the area which have covered strategy and motivation very briefly." "A host of key learning features are employed to add color to the text such as case studies, examples, and exercises. Some of the many specific cases considered include a discussion of how to choose a mobile phone plan, advertising competition in the US beer industry, competition between Internet Service Providers, and incentives in PGA golf tournaments."--BOOK JACKET.