TY  - BOOK
AU  - Chiplin,Brian
TI  - Economics of Advertising
SN  - 0039103153
U1  - 338.43659 
PY  - 1981///
CY  - London
PB  - the advertising association
KW  - Advertising--Costs
KW  - Advertising--Economic aspects
N1  - includes index
ER  -