TY  - BOOK
AU  - Bennett, Roger
TI  - International marketing : : strategy, planning, market entry & implementation 
SN  - 0749422726
U1  - 658.848 
PY  - 1998///
CY  - London : 
PB  - Kogan Page, 
KW  - Export marketing -- Management
KW  -  Marketing international.
KW  - Planification stratégique
N1  - includes Bibliography and index
ER  -