Cutlip, Scott M. Effective public relations / by Scott M. Cutlip [and] Allen H. Center. - 4th ed. - Englewood Cliffs, N.J. : Prentice-Hall , 1971 - xvii, 701 p. : illus., ports. ; 25 cm. Includes bibliographies. ISBN: 0132450275 Subjects--Topical Terms: Public relations. LC Class. No.: HM263 / .C78 1971 Dewey Class. No.: 659.2 / CUE 1971