McEwan, John. Advertising as a service to society : an advertising practitioner's views on the essential nature of his work / by John McEwan. - London : Macdonald & Evans, 1956. - 124 p. ; 22 cm. Includes index. LCCN: 80478839 Subjects--Topical Terms: Advertising. LC Class. No.: HF5821 / .M17 Dewey Class. No.: 659.1 / MCA 1956