TY  - BOOK
AU  - Britt,Steuart Henderson
TI  - The spenders
T2  - McGraw-Hill series in marketing and advertising
AV  - HC110.C6 B7
U1  - 339.47 
PY  - 1960///
CY  - New York
PB  - McGraw-Hill
KW  - Consumers
KW  - United States
KW  - Advertising
KW  - Psychological aspects
KW  - Marketing research
N1  - Includes bibliography
ER  -