Jugenheimer, Donald W <br/><br/>
Advertising and public relations research . 
Donald W Jugenheimer. 
 - DBS Imprints.  M.E. Sharpe,  2014. 
 - viii, 327 p;  24 cm. 
<br/><br/>Index 
<br/><br/><label>ISBN: </label>9789384229009 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--Research--Advertising--Research
<br/><br/><label>Dewey Class. No.: </label>659.072  / JUA 2014